Sales   

News   

Speaking at GEMS, IIITB

Hot Startup of the Month : Entrepreneur magazine

Products  

Next Steps 

Fund Raising!

The eventful 6 months saw a surge of Creative energy with a host of new products and emergence of the GoD (Games on Demand) model.
It was an enthusing acknowledgement to hear "All this was done in just 1.5 yrs!" by journos & investors who reached out, thanks to the buzz created by the print media.

• Aksharit reaches another 50,000 children. Adopted by Govts of Rajasthan & MP; Private Institutions like DPS Dubai & Mallya Aditi Intl; NGOs like Bharti, Parikrma & Naandi Foundation.
• 2500 My Toy Factory kits on the move in just a few months. Adopted by Scholastic, ZeeLearn (pilot) & Summer Workshop centres. MTF reaches more than a Lakh children through MadRat Games' monthly Science column in the HOOT magazine.
• GAMIFY - Games on Demand (GoD)
  • Games for Traditional Wellness System for Unilever in collaboration with Erehwon Consulting.
  • Toys & merchandise for 9XM .
• Partnered with Google Chrome to launch Indian Language apps, as earlier with Nokia and Intel.
• Rotary Club launches Project ATOM where under privileged children will be provided with MadRat Games learning aids to instill creativity.

• Featured as the Hot Startup of the Month by Entrepreneur magazine (May '11). Featured by MINT in the annual Cool Ideas edition (July '11).
• DARE, Economic Times, INC (pg 72), TechGig, Education World publish MadRat Games' story.
• MadRat Games speaks at IIIT Bangalore, GEMS at Dubai (one of the largest K-12 groups).

• Word Matki - a short 3-5 min fun game for language enthusiasts.
• Aksharit Paheli online version "Mystery Land of Aksharit" - to be launched on Intel AppUp and Google Chrome webstore.
• Concept Reinforcement Idea Board (CRIB) - an e-Learning platform designed as framework for an Education App Store. Presented at the Int'l conference "Designing for Children", IITB.

• Raising funds - Moving from start-up to an enterprise. Looking to raise funds from an Accelerator program with strategic investors in Retail and Education space.
• Joining Dasra Social Impact for capacity enhancement and business strategy refinement.
• Explore launch of our products in Retail.
• Do more customized GoD projects.
• Targeting to work with three more govts by next year.

• If you have used Aksharit, please give your frank feedback at manuj@madratgames.com. If you need more details, let us know at rajat@madratgames.com .
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